"Cheeky" Lingerie


According to company results released yesterday to the New York stock exchange, American fashion power-house Abercrombie & Fitch, will launch its first international store. There will be 11 Hollisters stores internationally during the last quarter of this year, and a Gilly Hicks store in the UK.

The new brand will be dubbed "cheeky" by Abercrombie, with an Australian theme and Sydney tagline.
Cheeky expects to compete with some of the usual suspects, Victoria's Secret and La Senza, selling, sexy lingerie and underwear, and intimate wear.

As always evident with many Abercrombie brands, Gilly Hicks will push sexy advertising to the limit.

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